Superdrug has announced the appointment of reality TV star Gemma Collins as the retailer’s ‘Beauty Boss’ ahead of the festive season.  

Gemma Collins, known for her appearances on The Only Way is Essex, Celebrity Big Brother and I’m a Celebrity... Get Me Out of Here!, will front a YouTube mini series where she will invite friends and guests to enjoy a chat and beauty treatment at a fictional Superdrug Beauty Studio. Viewers will be able to step into the fantastic beauty world of ‘The GC’ and be treated to hilarious interviews filled with juicy gossip as guests indulge in everything from hair makeovers to sun-kissed tans.  

The first episode of the ‘Beauty Boss’ series is available now on Superdrug’s YouTube channel and feature fellow ex-TOWIE star Chloe Sims who visits the ‘GC: Beauty Boss’ for a luxury gel pedicure and discuss their misadventures from their TOWIE days and all things beauty.  

Airing on the 6th November and 4th December respectively, episodes 2 and 3 will see Collins joined by podcaster and YouTube star Adeola Patronne to delight over Black Friday steals and unwrap Christmas gifts from Superdrug’s line up.  

Gemma Collins says: “I am so excited about this partnership with Superdrug because since a young girl it was my go-to place. It’s always fun shopping at Superdrug and gets even better when checking out at the till with all the fabulous extras like members pricing and VIP rewards.”  

“I wanted to get involved in this campaign because everyone has had a bit of a year with the cost of living crisis but there’s so many amazing offers at Superdrug. Father Christmas and Mrs Claus really have come to town this Christmas at Superdrug.”