Poundland’s Make Up Gallery is celebrating its 10 year anniversary. The brand brings affordable cosmetics to customers, with products ranging from just £1 to £3.50. 

To mark the occasion, the brand is introducing new look packaging across the full range, with distinctive purple and lilac branding.  

Six new products are also set to be added to the line up by the end of October including the Prime Time Mattifying Primer, Glow The Distance Highlighter, Got You Covered! Foundation, Gloss Over It Lip Gloss, Get Lippy Lip Liner and Time to Shine Quick Dry Nail Polish.  

Annie Anstey, Make Up Gallery Marketing Manager, says: “Affordable cosmetics are having a real moment; tightening purse strings and fleeting makeup microtrends driven by TikTok and social media mean people are looking to buy into new looks without breaking the bank. This is the first major refresh in its history – the right time to give Make Up Gallery a glow up and celebrate its 10 year anniversary.” 

As part of the celebrations, new product displays are beginning to roll out across 800 stores across the UK with eye-catching displays to showcase the full extended product lineup.  

Make Up Gallery is also hosting its Unlock The Gallery event on Tuesday 29th and Wednesday 30th October in the Birmingham Bullring store. Over 10,000 samples are set to be given away and customers can spin a wheel to win products from the Make Up Gallery range.