The International Natural & Organic Cosmetics Assocation (NATRUE) is building on the success of last year’s International Day of Natural Cosmetics with the announcement of the first ever Natural Cosmetics Week.  

Running from the 23rd to the 29th November 2024, the global initiative aims to raise awareness of the benefits of natural cosmetics, both for people and the planet, and encourage a deeper commitment to sustainability within the beauty industry.  

NATRUE is encouraging brands, retailers and consumers to join the initiative with workshops and webinars showcasing the benefits of natural ingredients and sustainable beauty practices. Digital discussions will also explore the latest trends in natural cosmetics and sustainability. 

This year’s initiative will also run with an ‘Embrace Nature, Empower Your Skin’ theme to celebrate the significance of natural and organic ingredients in beauty and skincare products.  

NATRUE was founded with the aim of establishing strict requirements for natural and organic cosmetic products, packaging and product formulations.  

Over 9,600 cosmetic products carry the NATRUE label globally as an international benchmark for authentic natural and organic cosmetic products.