Wellness brand NEOM Wellbeing has announced its launch into Boots.  

Founded on the principles of aromatherapy and its power to provide wellbeing benefits, the brand offers a range of therapeutic scents to help improve sleep, stress and mood. The products are expertly blended with 100% natural fragrances and high levels of natural and naturally derived ingredients.  

Five NEOM Wellbeing products are launching at Boots including the Wellbeing Discovery Collection. Featuring four products, the set is the perfect introduction to the brand and encourages better wellbeing with products to help improve sleep, stress, energy and mood.  

The brand will also launch its Wellbeing Pod Mini, Perfect Night’s Sleep Pillow Mist, Real Luxury Essential Oil Blend and Happiness Scent Candle.  

Nicola Elliot, founder of NEOM Wellbeing, says: “We are so proud to be launching into Boots. I started the brand 19 years ago, blending essential oils at my kitchen table to help my friends and family with their wellbeing needs. To be partnering with the biggest health and beauty retailer in the UK is a real 'pinch me' moment.”  

The arrival of the brand at Boots comes as demand for beauty products with wellbeing benefits rises. Research from STYLUS suggests that 81% of UK consumers express a strong interest in mood-boosting personal care across the beauty sector. 

NEOM Wellbeing is now available online at Boots.com and is set to arrive in 23 stores nationwide from November.