Primark Beauty has revealed the appointment of Jenna Kristina as the brand’s latest ambassador.  

The LA-based celebrity makeup artist has accumulated thousands of followers on Instagram and is renowned for amplifying her client’s natural beauty with a fresh-faced glow.  

Over her career, Kristina’s clientele includes Megan Fox, Zoey Deutch, Christian Serratos, Eiza Gonzalez, Lucy Hale, Lily James and more.  

Commenting on her favourite go-to Primark Beauty picks, Jenna Kristina says: “PS...Vitamin Enriched Moisturising Primer is something I use on myself and my clients frequently. It’s incredibly helpful and comes at a value at only £4.50, because I go through a lot of these! My skin feels hydrated all day and I get tons of compliments on my skin whenever I’m wearing it!”