Lottie London has announced its partnership with hit Netflix show Outer Banks for the launch of its first ever fragrance range.  

Launching in line with the premiere of Season 4, the two fragrances are inspired by themes from the Outer Banks show. The Paradise on Earth scent has a subtle sweetness with musky notes and is inspired by the glowing sunsets and natural landscape showcased on the show.  

Meanwhile, the Pogue Life Eau de Parfum has a fresh, citrus-aromatic, woody scent with floral accords, embodying the friendship and adventurous spirit of the show.  

Charlotte Knight, founder and CEO of Lottie London, says: “Lottie London’s first foray into fragrance couldn’t be with a more exciting partner than Netflix’s Outer Banks. Fragrance is a category that we have toyed with for Lottie London over the past few years and now feels like the right time as our Gen Z consumers are more engaged with scents than ever - #Perfumetok has over 6 million views on TikTok! I am excited to see what this category could evolve into for Lottie London!” 

The Paradise on Earth and Pogue Life Eau de Parfums are available to preorder now, £29 RRP for 50ml.